For well over a decade it seems, we have been reading and hearing that the supermarkets, drug stores and even mass merchandisers are stealing the convenience store channel’s customers. At last check, there are more c-stores today than a decade ago. So how do we explain this seeming dichotomy?
We all know the steps other retail channels have taken over the past years to become more convenient: adding fueling stations, moving “grab and go” items to the front, stocking “on the go” package sizes, and installing self-checkout scanning stations. And yet, the c-store channel has added outlets and sales have not fallen off the table. Why is that?