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Impactful Insights

Archived Posts: February 2015

McKenzie Shares Best Practices of Category Management

Casey McKenzie, senior principal consultant at Impact 21 Group, shared valuable information about Category Management during a breakout session at Convenience Retailing University (CRU) in Dallas. McKenzie offers great insights on the three Ws of Category Management through the following article published in CSP Daily News. Click here to view the article at CSP Daily News.

Don't Neglect the Three W's Driving Category Management
CRU: Best practices to win the race of category performance
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Quick Start Guide to Category Management

So you want to implement Category Management, but...

     A) You haven’t attended a NACS training workshop
     B) You want to get started now
     C) But you don’t know where to start
     D) And resources are limited.
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Funny Friday- What Did They Say??

Never trust a computer you can't throw out a window.
     -Steve Wozniak

To the optimist, the glass is half full.
To the pessimist, the glass is half empty.
To the engineer, the glass is twice as big as it needs to be.
To the plumber, any liquid in the glass is potential income.

      -(With thanks to John Pettit and Ed O'Connell)
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GAP Analysis: Store Selection

If a Gap Analysis is the single most important collection of information about any company's new retail initiatives or strategies, then Store Selection must certainly be second.

The Store Selection process is a key element in the success of any GAP Analysis project, Pilot Implementation, or IT enhancement testing to a company. The ability to look at the business and identify the stores that present the greatest diversity and direction for how a company executes is vital to identify the path to greater success. Identifying a group of stores offering a range of diversity and opportunity for direction and change will present the best opportunity for measurable results. There are many parameters to be evaluated during and prior to the final selection of stores and these parameters should be agreed upon by all cross functional teams.
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