Impact 21's Casey McKenzie writes KGA/KACS exclusive for "Check Us Out!" Magazine

Posted 10-07-14 - Imagine a customer who visits your retail locations more often than your average customer, who spends more than your average customer, who purchases from some of your key categories more often than your average customer and who is more loyal to a particular retail outlet than your average customer. Can you imagine that customer? Well, you don’t have to: That customer is a regular lottery-playing customer.
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