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No need to reinvent the wheellearn from those who have been there, done that. Here, we offer lessons learned, best practices, valuable insights through blog posts, case studies, webinars, white papers, and other proprietary resources.


From the category archives: Press

Go To Market Strategy

Impact 21's Rob Gallo Quoted in CSP Magazine article: Mexican Retailers: Ready to Rumble

Rob Gallo offers some insight into Mexican retail expansion's potential in the US

One player in the whole question of Mexico’s retail expansion is Texas itself, Gallo of Impact 21 says. Despite the oil bust, most parts of Texas are economically strong, and it has always been a business-friendly state. “I can tell you that there are operators down [in Mexico] that have plans to operate new-to-industry retail in the Texas market,” Gallo says.

Multiple factors can allow a new player to thrive in the Lone Star state.

“Those who are in Texas recognize the market is strong,” Gallo says. “You can take share based on competitive advantage; some will do it with foodservice, some price value, and others will have more cultural ties and lifestyle appeal.”

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CMA Webinar- Go To Market Strategy: Maximizing Your Potential

Impact 21's Lisa Stewart and Casey McKenzie conduct webinar on Go To Market

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