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Impactful Insights

From the category archives: Press

Category Management

NACS, Impact 21 Launch Online Advanced Category Management Course

The courses are designed for convenience store professionals; They offer education and certification and will be delivered in partnership with NACS and Learning Evolution. NACS and Impact 21 have launched a new series of advanced category management training tailored to the specific challenges and opportunities of the convenience store industry. Delivered in partnership with Learning Evolution, the new NACS Advanced Category Management online training combines education and certification, o ...
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Category Management Technology Doesn’t Work Without…

Since being introduced to the convenience channel nearly two decades ago, the category management approach has certainly evolved, especially in the areas of data—both its availability and the capability to analyze it—and consumer/shopper behavior research. While we all experience “shiny new object” syndrome from time to time, I have never seen any organization struggle with category management because they didn’t have the latest technology, shopper insights, or ult ...
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Webinar: Inventory Management Optimization- Thursday January 14, 2016

Learn how inventory management tools help you increase profit. Click here to request a One-Time Guest Pass. Thursday January 14 • 11 am EST/10 am CST Impact 21's Lisa Stewart, Partner & President, will conduct this Category Management Association (CMA) webinar on Inventory Management.  Webinar Overview: Effectively managing item level inventory has evolved from best practice into vital practice. Controlling inventory in the store optimizes the delicate balance ...
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Impact 21 quoted in NACS Magazine- TEST MARKET by John Morell

Impact 21's Rob Gallo is quoted in NACS Magazine article: Test Market. This article explores the art of c-store merchandising and advantages of tech opportunities to attract customer attention and to gain additional sources of revenue. The following excerpt addresses video potential:  "Video displays to grab attention are now almost standard equipment at any pump, but inside the store the jury is still out; the customer isn’t lingering as they are when they’re bu ...
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