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From the category archives: Press

Press

Impact 21 Names Lucia Romanello Crater as Executive Vice President, Sales & Business Development to Lead the Company’s Expansion Plans

Lucia Romanello Crater fills a new role at Impact 21, the leading retail consulting company for the petroleum/convenience, travel center and retail channels. Crater will lead the company’s expansion efforts to serve more retailers, suppliers and technology companies. The company has seen greater demand for its services in retail strategy, acquisition integration, operations, technology, project management and analytics.
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Impact 21's Rob Gallo Provides Insights for Convenience Store Decisions' Article

Impact 21 offers insights in the article: How to Conduct Business Planning Through Co-Branding by Marilyn Odesser-Torpey
The article addresses the challenges of starting a proprietary program and suggests a more cost-effective way to enter the foodservice arena. 
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Impact 21, a Global Consulting and Analytics Company, Moves Business Forward and Announces New Name, Logo, and Website

Impact 21 Moves Business Forward and Announces New Name, Logo, and Website. The company is offering "Connecting the Dots: Merchandise Management." It is Impact 21’s Proprietary 13-­Step Process for Effective Merchandise Management.

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Impact 21 quoted in NACS Magazine- TEST MARKET by John Morell

Impact 21's Rob Gallo is quoted in NACS Magazine article: Test Market. This article explores the art of c-store merchandising and advantages of tech opportunities to attract customer attention and to gain additional sources of revenue. The following excerpt addresses video potential:  "Video displays to grab attention are now almost standard equipment at any pump, but inside the store the jury is still out; the customer isn’t lingering as they are when they’re bu ...
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McKenzie Shares Best Practices of Category Management

Casey McKenzie, senior principal consultant at Impact 21 Group, shared valuable information about Category Management during a breakout session at Convenience Retailing University (CRU) in Dallas. McKenzie offers great insights on the three Ws of Category Management through the following article published in CSP Daily News. Click here to view the article at CSP Daily News.

Don't Neglect the Three W's Driving Category Management
CRU: Best practices to win the race of category performance
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